Mucho Wins a Silver at 2025 Brand Impact Awards
The tongue-shaped dog leash, designed for Ultraderp has won us a Silver Award in the Sports & Leisure category, at the 13th edition of the prestigious Brand Impact Awards 2025!
What stood out to the judges?
The clever details and thoughtful applications of Ultraderp’s logo across the brand. As jessica marie, Creative Director at Bulletproof, and panel judge at the Brand Impact Awards, notes: ”Great logo and love the way it’s used across applications. So many clever details.”
Lightweight, packable, and deployed with a playful pull of its pink ‘U,’ its name says it all: “Ultra” as in ultralight, ultrafast, ultramarathon, and “Derp” as in that face dogs make when they have no idea what’s happening—but aren’t about to let that ruin the fun. Ultraderp is the ultimate adventure buddy for you and your furry bestie. Truly a leash to wag home about!
”Great logo and love the way it’s used across applications. So many clever details.”
Finally, from the frontlines of the project, Rob Duncan; Partner and Creative Director at Mucho, San Francisco, reflects:
In a world increasingly shaped by technology and AI, it’s refreshing to dive into a project that’s all about pure fun and silliness. And it doesn’t get much goofier or more joyful than our brand identity for Ultraderp. We’re thrilled to have won a Silver Brand Impact Award for this work. Huge thanks to the judges, and to all the wonderfully derpy dogs out there. Creating this identity was truly one of the highlights of our year.”
A big, warm congratulations to all the winners!
🔗 Explore all the Brand Impact Award winners here: https://lnkd.in/gFm9yy4S
🔗 Dive into the nitty-gritty behind Ultraderp — full case study here: https://lnkd.in/dtgnb8fY
