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Value
Meaning
Future
Designed
Insights

ADC 2025: Where Visionary Minds Meet. And We Were There.

Last week, we were at the Art Directors Club (ADC) Conference 2025 in Hamburg, Germany. Two incredible days filled with inspiration, insight, impact, celebrating not only creativity, but also redefining the benchmarks of excellence in design and communication.

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“Leave Egos behind, Change the World with Creativity”
— ADC Festival, 2025

True to the motto: “Leave Egos behind, Change the World with Creativity“, ADC 2025 is once again leading the way. 

Among the inspiring voices at the ADC 2025 were industry leaders from Nivea and Porsche — and our very own Francesca Duncan, Managing Director of Mucho San Francisco. Representing Mucho with authenticity, exemplary leadership, and thought-provoking insight, she stood as a proud testament to everything we value.

During the festival, Francesca sparked meaningful conversations around a simple truth — one that deeply resonates with us at Mucho.

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“Still buzzing from ADC Germany 2025. What an honor to represent Mucho on stage alongside some of the most iconic names in branding and design.”
Francesca Duncan — Partner & Managing Director, Mucho, San Francisco

Emotion is the key to impact

As Simon Sinek puts it: “People don’t buy what you do; they buy why you do it.” 

Because the brands people remember — the ones they love — make them feel something real. It’s the why that people connect with — and it’s the why that makes a brand unforgettable.

At Mucho, we’re not just another branding agency — we’re a global team of thinkers, designers, and strategists who lead with insight and craft. Recognized as a top leader in branding, we partner with ambitious companies across every industry — from tech and finance to fashion, healthcare, culture, and beyond.

What makes sets as apart?

  • We don’t follow trends.
  • We build timeless brands that feel fresh for decades.
  • Every idea is strategically grounded, beautifully executed, and emotionally resonant.

Why Mucho?

Because our work is crafted with intelligence, beauty and precision. That’s what we aim for: to translate insight to ideas, and ultimately, to a design that connects. Always creating a solution that feels truly yours, one that communicates what makes you stand out.

Ready to add meaning and value to the future of your brand?

Let’s work together!