More by Mucho returns to OFFF 2026 with its Socratic Design Workshop
Mucho presents at OFFF 2026 a workshop developed as part of More, The Brand Design Executive Programme, to share one of the studio’s most powerful branding methodologies: Socratic Design.
During OFFF 2026, Mucho once again brought its way of thinking into the room with a new edition of its Socratic Design workshop, as part of More, The Brand Design Executive Programme. Led by Marc Català and cognitive researcher Pancho Tolchinsky, the session offered a direct experience of how the programme approaches design: through dialogue, attention, and shared thinking.
Within the context of OFFF, a global meeting point for the creative community, the workshop brought something intentionally different: a space to pause, question, and think together.
At the centre of the workshop was a single, deep and reflective question: Where do ideas come from?
“We gathered the collective knowledge of everyone to put into words what we thought an idea was.”
What quickly became clear is how uncommon this kind of space is. Instead of competing to contribute, participants had to pay attention, to follow, to build on others, to let ideas evolve. To trust the question, each other.
“The workshop wasn’t what I expected, it was something more meaningful.”
Our Socratic Design workshop is always demanding. Not in terms of ideas, or design knowledge, but in terms of presence. We asked some participants to describe the experience in one word:
“Exhausting (in a good way). Exercise. Surprised. Focus. Shut your ego. Be creative. Intense. Life-changing. Brain melting.”
Consider Learning More
The workshop reflects the thinking behind More, The Brand Executive Programme.
In a fast-evolving and increasingly demanding industry, expanding your perspective becomes key to growth. For designers at a mid-career stage, this often means stepping into a more strategic role, evolving from designer to leader.
Developed by Mucho in collaboration with EINA, More is designed for senior designers, who are ready to transition into leadership roles. An international programme built to fit alongside professional life, allowing participants to grow without stepping away from their practice.
Inspired by Marc Català and Pancho Tolchinsky, co-directors of the programme, and their belief in “sharing knowledge to empower the next generation,” More fosters growth beyond the craft. It approaches design as a bridge between creativity and business, equipping designers with the knowledge, mentorship, and leadership mindset needed to operate at the executive level.
Ready to turn ambition into action? Discover how More can help you become a creative leader. Learn more about the programme.
Photography credits: Abril Martí.
