New Utilitarian

Some thoughts from Mucho Melbourne Partner Dominic Hofstede on presenting and participating in The Design Conference 2024. In a profession where client presentations are as close to theatre as most designers get, the conference stage presents a unique opportunity to experience the buzz of an audience.

Last week, TFG (The Foschini Group) announced their annual financial results, highlighting the strong performance of our client Bash despite economic challenges. Bash is truly shaking things up and achieving great things along the way. Here are some numbers after one year of launching the brand: Nº1 South African Fashion and Lifestyle app 45% increase in first-time shoppers 22% to R5, 6 billion thanks to the performance of the Brand Bash 83% increase in multi-brand sales Don’t miss the case study of this great project.

Under the headline “Mucho’s Marc Català on Creating One of the World’s Most Exciting Design Agencies,” our Partner and Creative Director shares valuable insights in an article for The Creative Blog. He discusses the agency’s growth since 2002, the importance of studio culture, the real value of trends, the integration of AI in branding design, and the effort behind major projects like Aeromexico and the Toulouse School of Economics.  Read it here.