Purpose. Impact. Recognition: How Piraeus Bank’s Rebrand Set the Stage for Award-Winning Impact
Congratulations to our client, Piraeus Bank, on being honored with three prestigious Euromoney Awards for Excellence 2025: Best Bank for ESG in Greece, and Best Digital Bank in Greece, as well as Europe´s Best Bank for Corporate Responsibility 2025 (Source: Euromoney, July 2025).
These awards reflect our client’s commitment to innovation and sustainability. Values Mucho helped articulate, and bring to life through their rebranding journey.
When Mucho partnered with Piraeus Bank, the overarching challenge communicated to us, was clear: “to reaffirm the bank’s leadership role and set a trajectory for future success, underpinned by digital transformation and sustainable development (ESG).”
How did we help shape our client’s rebranding vision rooted in digital-first innovation and a strong ESG commitment?
First, we worked closely with the Piraeus team to articulate the core pillars of the rebrand—pillars rooted in the brand’s purpose of “Embracing the Future”, with a strong focus on sustainability and social engagement.
But how?
A vibrant palette for a forward-thinking brand
A vivid example is the introduction of a vibrant new palette—anchored in yellow, green, and grey—where green symbolizes sustainability and growth, aligning with the brand’s forward-thinking vision.
Unified digital experience
Moreover, a key strategic decision—what we call a strategic chess move—was the consolidation of the Winbank brand into the core Piraeus brand, to allow a “Unified Digital Experience”. In return, this key move established Piraeus as the group’s sole digital banking solution, which directly contributes to its recognition as Greece’s Best Digital Bank.
Piraeus Bank’s success reflects a bold vision for progress. We are proud to have helped shape a brand, that sets a new benchmark, brought to life through a fresh, vivid, and innovative visual language.
Curious to learn more? full case study here
At Mucho, our multidisciplinary team consists of designers, strategists, and creatives—combined with a collaborative and bespoke approach—ensures that every project authentically reflects the identity and values of each client, while positioning them for success in an ever-evolving marketplace.
