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Designing the Future
The collaboration between Jony Ive and OpenAI goes beyond gadgets or features — it marks a fundamental shift in designing the future. A shift that is rooted in values, putting a premium on a humane approach to innovation.
Mucho sketch 2
Good content makes the difference
Quality content that resonates with customers builds trust, connections, and sales. This requires value-based ideas, solid strategy, and great design.
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How concepts shape client decisions in the process of branding
When you bring your branding work to the client, how do you name it? Proposals? Routes? Options? Alternatives? Each term carries distinct connotations, subtly influencing the client’s journey toward their new identity. At Mucho, we call them futures!
Brand Ideal DNA
Brand Ideal DNA®: A data-backed methodology for strategic branding decision-making
Discover how data-informed creativity and prototyping can minimize risk and drive brand success
Is Your Brand Obsessed enough
Is Your Brand Obsessed enough?
There’s a lot brands can learn from entrepreneurs, actors, athletes, CEOs and artists that embrace their obsession to become the very best of themselves.
Why brands are stories
Why brands are stories? Part III. What stories do for brands
What stories do for brands? How elements such as symbols, heroes, and language come together to create a shared culture? And, do they drive company growth?
Why brands are stories
Why brands are stories? Part II. The structure of brands as stories
In a series of three articles, Marc Català, partner at Mucho, explores the intimate links between brands and stories.
Why brands are stories
Why brands are stories? Part I. How stories became to matter
In a series of three articles, Marc Català, partner at Mucho, explores the intimate links between brands and stories. Here he writes about how stories became to matter.
On Brand Pupose Sqaure
On brand purpose
In the past, it was terms such as positioning, differentiation or mission that set new directions for brand strategy. Today, it’s purpose, the reason why you do what you do. Why your brand does exist.
Lets talk about AI Square
Let’s talk about AI
AI is a hot topic, with discussions and articles about it appearing everywhere. To help shed light on AI, we have posed a few questions, ranging from the basics to more complex issues. So, let’s dive right in.
Wherever I lay my hat Square
Wherever you lay your hat…
Where hotels are concerned, this means every detail counts. If before the pandemic they communicated through booking or the design of the interior, now the hospitality experience must be more imaginative than ever.
Connection Square
Connection: The superpower of rebranding
Brands that do not connect with their audiences will inevitably disappear. Successful brands, however, are those which are able to create a compelling story that forges a lasting bond with people. 
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