With the vision of modernizing the brand with character and simplicity, we worked on the redesign of the logo focusing on the typographic aspect. We chose a thin, sans font, with a variation of thin and thick lines that brings a fresher and more personal tone to the brand.
The capital letter C of Computrabajo was a starting point to generate a compact, simple, and distinctive visual identity. We worked in a rounded and organic way, emerging from the inside, and which will serve to unite the visual language, both to contain the profile photos of the candidates, as well as to accompany messages, and reinforce the brand. This shape would also represent the avatar for social media and digital platforms.
We adjusted the name by changing the “T” to lowercase, so that it merges into a single word “Computrabajo”, thus generating a new concept in the Latin American vocabulary, a word that is a brand in itself, and that had already been on everyone’s lips.
Regarding the color palette, we chose dark blue to communicate confidence and trust, and a secondary palette with more cheerful colors to add a contemporary tone, primarily to capture the attention of candidates. For companies we use blue to convey a more professional tone.