Prewave is on a mission is to make the world’s supply chains more transparent, resilient and sustainable. They do this by offering a platform to augment intelligence, empowering businesses to stay steps ahead and predict supply chain, compliance and sustainability risks.
Following a period of rapid growth, from an ambitious start-up to the category leader, Prewave’s brand identity no longer met their ambition or communicated their unique story. In a competitive and constantly evolving market, brand differentiation and clear messaging was critical.
Following an extensive discovery phase involving market analysis, 1:1 interviews as well as a brand workshop, Prewave’s core values and differentiators were uncovered. At the foundation, Prewave had a unique founding story and a genuine mission to make change in the world for the better, as well as a best-in-class and proprietary product to back it up.
In an increasingly complex and disrupted world, their product offering was more essential than ever. We created a new strategic framework that defined Prewave’s core brand character, positioning and values.
We unified brand communications around common goals; to defeat paralysing complexity and keep the global economy moving the right way.
The core of the new brand identity is expressed in a bold visual language and wordmark. The new wordmark takes the meaning of ‘Pre’ (before) and expresses it through a simple and clever typographic device that combines the first letter, ‘P’, and an exclamation mark — a universal sign for alertness.
This new letterform represents Prewave’s superintelligence and ability to foresee risks. The dash and dot that creates the exclamation mark can then be extended into a visual language that represents supply chains themselves — in all their complexity.
We also equipped Prewave with new verbal guidelines, helping them express their purpose to the world with impact and influence. Photographic art direction was also considered, grounding their mission in the real world, emphasising their vast overview of global supply chains.
We could really tell Mucho believed in this project from the beginning and in what Prewave is. It’s extraordinary how you took it under your wing, studied it, and mastered an understanding of who we are in an extremely short time. We now have the strategy to outpace competitors.
Since shaping Prewave’s new brand identity, they have successfully secured €63 million in Series B funding to expand their supply chain superintelligence.The new funding will be used to drive their next phase of global growth and support further product R&D on their proprietary AI technology to deliver the world’s only supply chain superintelligence platform.
Learn more at the completely redesigned prewave.com
Project credits:
Copywriting: David Begler
Website development: Program
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