Mucho played an integral role in all aspects of the new Antara brand including naming, identity design and a broad range of applications from packaging to digital design and development. The cornerstone of the system is a dynamic symbol inspired by the lamination process of folding and rolling dough to create richly layered baked goods.
Antara 128
Antara 128 is an avant-garde bakery and restaurant housed in a meticulously crafted space designed by renowned architect Kerstin Thompson. Situated in central Melbourne, the establishment fuses European traditions with a contemporary Australian influence.
Industry
Hospitality
