Greenstone, a hospitality and F&B group approached Mucho to set up a group of medium to high quality restaurants, all with very specific concepts and circumstances. By relating the values of Harmony and Pleasure we created a strong and emotional purpose. This were also the values to make the customer the main character of the restaurants, to enjoy a urban eden concept. All of them were to be related somehow, through a general concept of healthy natural food, but each one keeping its unique concept. For each of them we developed each of the restaurants, from naming to final assets.
Directed to the party hungry audience
Fasto, a nighttime Italian directed to the party hungry audience was based on the renaissance carnival theme, by using XVI century engravings by dutch artist Frans Huys, offered by the Rijks Museum Studio, and transforming them through gold and fluorescent colors. We used a deep dark blue as the main background color, signifying the late hours of the night and giving a sense of high contrast.