Our task was to create an identity for his documentary and brand, mirroring Héctor’s resilience and serving as an inspiration for those battling setbacks. We designed a logo/headline that undergoes various deformations—twisted, broken, damaged, blurred—yet persistently delivers the message: Just say yes. It’s an oversized sentiment compared to Héctor, a symbolic representation of him persistently pursuing goals seemingly beyond his reach.
Just Say Yes
Héctor Ayuso is an individual who embraces risks and thrives on challenges, seeing them as stepping stones towards growth. Despite his physical constraints, he has completed a marathon, an Ironman, a long-distance triathlon, and an Ultraman, proving that obstacles are merely stages on the journey to a goal.