The campaign’s core message, “Barcelona With You,” was devised to resonate key values, specifically fostering a connection with the city. The strategy aimed to galvanize and inspire citizens, fostering a sense of communal effort in shaping a city where things occur due to collective action.
Our design solution featured an identity that emphasized community-building and connectivity. The design’s versatility facilitated a wide array of applications, enabling the City Council’s communication team to create diverse responses to varying communication needs in both print and digital formats. A key component of the design was the photography art direction, intended to evoke a connection with viewers and to impart a reassuring tone, underpinning the concept of community integration.