Work Arts_&_Culture
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Barcelona With You

The Barcelona City Council commissioned us to design the city’s identity campaign, “Barcelona With You”. The mission of this campaign, launched after the easing of Covid restrictions, was dual-pronged: it aimed to shape Barcelona’s international image and fortify its bond with its residents.

The campaign’s core message, “Barcelona With You,” was devised to resonate key values, specifically fostering a connection with the city. The strategy aimed to galvanize and inspire citizens, fostering a sense of communal effort in shaping a city where things occur due to collective action.

Our design solution featured an identity that emphasized community-building and connectivity. The design’s versatility facilitated a wide array of applications, enabling the City Council’s communication team to create diverse responses to varying communication needs in both print and digital formats. A key component of the design was the photography art direction, intended to evoke a connection with viewers and to impart a reassuring tone, underpinning the concept of community integration.

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