Food purchase decisions are made fast, often in just a few seconds, yet their impact goes far beyond the shopping cart. Triplus is a clear and innovative labeling system designed for more conscious consumption, making sustainability impact visible and actionable at the moment of choice.
How do we make conscious choices when decisions are made in seconds? Food products are evaluated through hundreds of parameters and certifications, far more information than a consumer can process while shopping.
The challenge was clear: how to condense a highly complex evaluation system into a signal that could be understood instantly, without reducing sustainability to a single, misleading metric.
We created a clear, visual and scalable system that synthesizes a complex sustainability assessment into a single, intelligible result.
Sustainability is more than the sum of its parts, which is why the system evaluates social, environmental and economic impact as interconnected dimensions, communicating each product’s global level of responsibility through color and scoring.
We extended the label through a connected digital ecosystem, bringing consistency and clarity to the consumer experience. By scanning the label in the app, users can access detailed product information and understand not only what score is shown, but why.
Together, label and app form a coherent system that turns choice into an act of empowerment, enabling real change through everyday decisions.
