Galante is a traditional Spanish restaurant that aims to revive the spirit of galantería—a way of being courteous, elegant, and respectful—through both its cuisine and atmosphere. Located in the heart of Barcelona, Galante brings together contemporary cooking with the timeless rituals of the table, creating a space where modern gastronomy meets old-world charm.
Mucho collaborated closely with the Galante team to develop a brand identity that captures this unique blend of tradition and contemporary sensibility. The goal was to craft a visual and conceptual system that feels rooted in vernacular culture while expressing a distinctly current attitude.
The identity is built around three distinct layers, each representing a different aspect of the Galante identity.
The red layer serves as the emotional core of the brand, providing the foundation for the logo and visual identity. It speaks to warmth, intensity, and character—core attributes of both the cuisine, and the service.
The blue layer contains all informational content: from the restaurant’s essential details to menu highlights. It also features traditional Spanish and Catalan sayings—refranes—that reference good manners and the elegance of dining, reinforcing Galante’s cultural depth.
The third layer consists of photographic imagery capturing traditional Catalan customs and daily rituals, grounding the identity in a specific time and place while lending it a documentary quality.
The entire visual system is designed to move fluidly between these three layers—sometimes emphasizing one, sometimes blending all—allowing for a wide range of combinations that are always distinctive, always rooted in the Galante attitude.
