Miceli & Sensat. 2024–2025 Collection Launches

The visual identity of Paolo Miceli and Sergio Sensat’s olive oil brand continues to evolve in collaboration with Mucho, blending contemporary clarity with vernacular tradition. The 2024–2025 collection builds on this vision with new launches that explore boldness, subtlety, and a deep sense of place—each bottle a refined expression of craft, culture, and collaboration.

Services

Brand Identity Packaging Type Design

Industry

Food & Beverage

The visual identity of Paolo Miceli and Sergio Sensat’s olive oil brand continues to evolve in collaboration with Mucho, blending contemporary clarity with vernacular tradition. At the heart of the design is the now-iconic symbol: two overlapping squares composed of green dots, representing the merging of two distinct cultures into a shared vision. Depending on the oil, the motif shifts—sometimes radiant, sometimes quiet—but always echoing the sun-soaked Sicilian groves from which the oils are born.

Typography remains an essential part of the brand’s voice: the custom headline font, inspired by local stencils, sits alongside Italian Plate N1, a subtle nod to mid-century car plates, bringing a modern edge grounded in heritage.

This thoughtful design language lays the foundation for the 2024–2025 product launches—each new addition offering a different tone, texture, and personality to the growing collection.

Santa Oliva

Launched in 2025, Santa Oliva is the most exclusive expression in the collection. A super-premium, limited-edition olive oil made from early-morning harvests in select groves, it is produced in extremely small quantities. The label reflects its rarity and reverence—golden accents, refined spacing, and a near-sacred interpretation of the sun symbol make this bottle feel almost ceremonial. Santa Oliva is a tribute to the sacred bond between land, labor, and light.

U’cciury

U’cciury joins the collection as the new flagship. Named in Sicilian dialect, it represents the clearest and most distilled expression of the estate’s values. With a clean, balanced profile and a confident visual presence, the label showcases the overlapping dot-squares in their most harmonious form. U’cciury is clarity made visible—an oil that speaks with quiet confidence.

Verde

Verde is a celebration of youth, early harvests, and bright, peppery notes. It brings boldness and energy to the collection, both in taste and tone. The label is expressive and free, using lighter greens and looser compositions to capture the spirit of experimentation that drives Paolo and Sergio’s work. Verde is where the future of olive oil meets the essence of the land.

Delicato (New Design)

A trusted favorite in the collection, Delicato has been given a new visual treatment for 2025. The update brings softness and clarity to the label, reflecting the oil’s light, nuanced character. The dot-square motif is gently rebalanced, the layout airier and more refined. It’s a quiet evolution—subtle, elegant, and aligned with the brand’s growing sophistication.

Together, these new releases expand the M&S collection while staying true to its founding values: a deep respect for place, a commitment to craft, and a design language that speaks as clearly as the oils taste. Each bottle is a continuation of Paolo and Sergio’s story—distinct yet connected, rooted in Sicily, and created for the present.