MACBA Exhibitions

Barcelona’s contemporary art museum, MACBA, engaged us to develop a brand strategy and print communications system to connect with the local audience and expand their visitor base. The process involved close collaboration with the internal team.

Our central realization was the principle of creating subjectivity for all as a pathway to freedom and empowerment.

This concept became the cornerstone of our value structure, incorporating elements such as education, mediation, transformation, situated knowledge, and meaning.

Services

Campaigns Exhibitions Print

Industry

Arts & Culture

Responding to this core value, we designed unique graphic representations for each exhibit.

This was to respect the individual spirit of each show and effectively convey the potential visitor’s experience.

Despite the uniqueness, we ensured consistency through typography and logo placement, allowing each exhibition campaign to develop its own identity.

Special attention was given to the quality of the invitations for exhibition openings, symbolizing the institution’s value towards the shows and reaffirming the relevance of the printed medium.