Tech packaging goes back to basics
The packaging redesigns for Inspiron and Vostro create a consistent, overarching identity that extends across various categories. Dell has always been environmentally conscious, so it was important that the brand-focused designs communicated that. Kraft corrugate and a simple single-color printing solution were given a modern twist with simple, bold graphics and minimal iconography, providing an opportunity to combine the two product families into a single packaging line.
Designed in collaboration with Dell’s VIBE team (Visual Identity and Brand Experience) – Exective Director, Kanwal Sharma