JC Mackintosh is a recognized brand of bluefin tuna fishing. As one of the best brands in the bluefin tuna market, it operates in Tarifa, one of the most known bluefin tuna fishing spots in the world.
Mucho works with JC Mackintosh to design a packaging project. The visual language that we developed is based on balanced shapes through which the product is showcased. These shapes convey balance with the environment, respect for the tuna and quality in each step of the process. We have also developed a stamp system to value the care they take with every detail, and a very clean use of composition and typography.