To integrate Héctor across all mediums, we inserted a cut in the top and bottom margins to form the letter “H”. This concept was applied to a variety of pieces, including business cards, postcards, t-shirts, videos, and a MoodBook.
The embossed business cards have a blank back for Héctor to write personalized messages. Each postcard presents a creative challenge with a design or a portrait of Héctor on the front and an inspiring phrase on the back. The MoodBook, reflecting Héctor’s philosophy, features embossed text and a hidden “H” with pages in eight colors and textures for mood-based inspiration. Thanks, Héctor, for the challenge!