Abahana

Our strategy was to enable diversification of its services while ensuring all the different brands were adding value to the ecosystem as a whole. This involved simplifying and refining Abahana’s brand architecture to better communicate its unique offerings and value propositions. Conducting in-depth analysis and workshops with the client’s team we identified opportunities to streamline services and consolidate offerings for greater coherence and impact and saw the opportunity through design to consolidate business objectives with value creation.

A unified brand narrative was created to highlight Abahana’s commitment to creating and inspiring a better life through personalisation, trust and extraordinary experiences. We restructured its brand portfolio to ensure a seamless experience, enhancing the visual and communicative elements of the brand to reflect its premium positioning. Analysing its website we identified opportunities to offer a more intuitive and engaging customer journey, from discovery to booking and beyond.

Embracing the passionate team and legacy of innovation that initially set Abahana apart, the new brand revitalised its image and operations, ensuring that Abahana remains at the forefront of the luxury villa management and rental market on the Costa Blanca. This transformation has not only streamlined the brand’s portfolio but also reestablished its foundation for continuous growth and innovation.

The iconography is built from the geometry of the brand symbol, creating a flexible and responsive visual language. It starts with a set of simple icons designed for digital environments and UI, ensuring clarity and scalability. The system evolves into enriched icons — combining multiple elements to express more complex concepts — and finally into a series of illustrations that bring warmth, storytelling and expressiveness to the brand.

These illustrations were developed in collaboration with Marc Oriol

We translated the new identity into a fully updated digital system — bringing consistency, clarity and personality to the entire user experience. From structure and interface to micro-interactions and content hierarchy, every element of the website was rethought to reflect the brand’s tone and values. The result is a smoother, more intuitive and inspiring experience that connects users with the essence of Abahana from the very first click.

For Abahana Villas, we designed a content strategy rooted in clearly defined content territories that respond to both their diverse service portfolio and their dual audience: clients and corporate stakeholders. By establishing five core content pillars—Promote, Inform, Inspire, Entertain, and Build Trust—we ensured that every piece of communication serves a strategic purpose. These pillars guided the creation of specific content sections aimed at making Abahana not only visible but also relevant and engaging across digital platforms like social media and the corporate website.

For potential guests, luxury travelers, buyers, and property owners, we developed content sections designed to promote the unique Abahana experience. These include emotional storytelling (Enjoy, Corners, Treasures), promotional offers (Featured, Luxe), and trust-building testimonials (Memories, Satisfaction). Each content block is crafted to inspire, inform, and drive conversion, turning online followers into loyal customers. This approach allows Abahana to communicate the value of their villas and services while enriching the customer journey with engaging and meaningful touchpoints.

For Abahana’s corporate audience—current and future team members, collaborators, and industry partners—we created content focused on transparency, company culture, and expertise. Sections such as News & Guest Contributors, Jobs, and Who We Are/What We Do serve to build trust, reinforce Abahana’s commitment to quality, and attract top talent. This corporate stream of content positions Abahana as a reliable, forward-thinking company, while supporting internal communication goals and employer branding.