Big C Charters
Hooked for life
Big C Charters is the premier charter service in the San Francisco Bay Area offering hands-on fishing trips and excursions. Founded by 6’8″ former professional basketball player Christian Cavanaugh, Big C gets its name from the big man himself and his local reputation for the biggest catches.
With a growing fanbase and fleet, Mucho were commissioned to rebrand the company to appeal to its expanding business and audiences — the resulting visual identity consisting of a new logo, color palette, typeface, photography and brand collateral.
The name Big C Charters presented an opportunity to create an iconic logo — an unforgettably tall, hooked ‘C’.