Othram

Othram is the world’s only laboratory purpose-built to combine genome sequencing with advanced human identification applications. Othram technology has helped law enforcement crack cases at the local, state, and federal level in the United States and internationally, many of which had been unsolved for decades.

Mucho worked with Othram to define a new visual and verbal expression of their brand, one that tapped deeper into their purpose; bringing justice and closure to families and all those affected by crime.

The new Othram brand identity visually combines the carbon ring — the common chemistry component in all life — with a human silhouette into a distinct and memorable symbol.

Expanding the visual language of the brand, we commissioned artist Clemens Habicht to create processed portraits using the hexagon as a base element.

Copywriting: David Begler