Collaborating closely with Tigrelab’s partners, we delved into the studio’s creative ethos to shape a brand narrative centered around dreams. Tigrelab’s uniqueness lies in its ability to transform dreams into reality, blending design, technology, and production. Within the realm of imagination, the brand discovered its natural space—a fertile ground to cultivate a visual identity and language that merges the strength of the tiger with layers of reality and perception.
The new Tigrelab symbol draws inspiration from the multiplane camera, featuring stacked layers forming a triangular PLAY symbol. This symbolizes the journey from wakefulness to dreamlike realms of consciousness. Our visual language unfolds like sequential frames, revealing deeper facets of our creative essence, creating a sense of depth and dimension that invites you on a journey.
As part of the project, we revamped the studio’s website, now designed as a canvas that highlights the studio’s impressive portfolio, always keeping the door to the world of dreams wide open.
Web development: program.studio