Safety in Numbers
Prove authenticates your identity by using your mobile phone number. They secure the digital onboarding, servicing, call center and payment services of over 1,000 enterprises and 500 banks including 8 of the top 10 U.S. banks.
Working from this insight, we designed a symbol that puts Prove’s core technology at the heart of the brand. We took the inspiration from the universal layout of the phone keypad, which consists of ten digits, and reconfigured it to create a ‘P’. We also created a new tagline ‘Safety in numbers’.
The result is a new brand that establishes Prove as a modern standard, future-proofing them as they work toward their mission to make phone-centric identity authentication the global standard of digital trust.