Less is More
As opposed to thinking of a minimal graphic design language for this years report to represent the idea of ‘less is more’, we decided to demonstrate the ‘process’ by stripping away the unnecessary to reveal the necessary. Designers in the studio along with the help of UK artist Steve Bennett, created all of the artwork by hand.
Using a printmaking technique called linocut, we carefully stripped away the excess linoleum material much as a sculptor does with very sharp cutting tools. Luckily no designers were harmed in this process, although many still have scars from creating linocuts back in art school!