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The packaging redesigns for Inspiron and Vostro create a consistent, overarching identity that extends across various categories. Dell has always been environmentally conscious, so it was important that the brand-focused designs communicated that. Kraft corrugate and a simple single-color printing solution were given a modern twist with simple, bold graphics and minimal iconography, providing an opportunity to combine the two product families into a single packaging line.

Designed in collaboration with Dell’s VIBE team (Visual Identity and Brand Experience) – Executive Director, Kanwal Sharma

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