Work Food_&_Beverage
00 Willy zumb

El Willy Group Website

El Willy Fun F&B Group, a distinguished Spanish F&B conglomerate operating in China, Hong Kong, Manila, and Saigon, offers a blend of contemporary and traditional Spanish cooking with a unique, playful twist. 

The challenge was to design a brand and website that are simultaneously neutral and entertaining to embody the brand’s characteristic witty humor. Moreover, it had to cater to the different restaurant brands under the group, allowing them to coexist within the same universe.


The solution hinged on employing a typeface with strong character reminiscent of traditional Spanish bars, owing to the brand’s Spanish roots. Content was hierarchically arranged to produce a compelling and humorous narrative around color and classic Spanish ingredients such as ham, chorizo, and tomato. To encapsulate this diverse universe in a single page, unique graphic kaleidoscopes were designed for each restaurant, providing identity and a platform for sharing social activities. 

Furthermore, a common template was developed for each restaurant website, ensuring individual presentation and booking spaces within the same framework.