Piedmont Art Walk
Piedmont Art Walk is an annual event celebrating the rich diversity of artists living in Piedmont, California. Sidewalks, gardens and front lawns across the city are transformed into walkable outdoor exhibits for one day only, attracting families and art-lovers far and wide.
The identity is designed to reflect the community-oriented nature of the event. The symbol transforms the word ‘Art’ into a walking character and manifests itself in fun ways. The identity also features pathway inspired typography and playful copy lines.
The event saw a huge boost in participants, volunteers and visitors and raised $17,500 for art programs in Piedmont public schools. Most importantly over 100 red lollipops were given out to the children who collected stamps on the art walk. Many families thanked us as this was the only way they could get the kids out of the house to walk up and down hills, looking at art on a hot Spring day.