UnFold serves as both a printed and online editorial platform, showcasing the distinctive stories of InForm’s clients while offering insights into the company’s design and construction processes.
InForm’s clients are its most powerful advocates, and their testimonials reflect unwavering loyalty and confidence in the design and construct company. To showcase these narratives, Mucho developed UnFold, a new content channel that also offers insights into InForm’s distinctive collaborative builder-architect model with Pleysier Perkins.
The name UnFold encapsulates the publication’s mission: to reveal deeper layers of storytelling than other content channels like social media and InForm’s website. Featuring high-quality commissoned photography and copywriting, premium paperstock and swiss-binding, the printed version of UnFold embodies InForm’s commitment to detail. Emphasising simplicity, the layouts are uncluttered and elegantly restrained, utilising a single font throughout. A subtle grey colour palette enhances the publication’s sense of quality and timelessness.
Building on the success of the printed edition, Mucho was tasked with translating UnFold into a digital format for InForm’s website. A standalone editorial section was created, maintaining the established look and feel of a magazine. A new content strategy will broaden the scope of articles to include categories such as ‘Insights’, ‘News’, and ‘Stories’.
