Clippings endeavoured to create a distinct identity that would underline its commitment to streamlining the process of furniture procurement, delivery, and installation for architects and interior designers. A visual representation that could effectively communicate their unique selling proposition and align with their progressive platform was the need of the hour.
Working alongside Balwant Ahira, Mucho designed a fresh identity that encapsulated the brand’s mission and value proposition. This involved developing a distinctive wordmark and symbol, which resonated with the brand strategy and product strategy of Clippings. The successful collaboration resulted in a visually compelling representation of the brand that not only enhanced its visibility but also enriched the overall user experience. Motion graphics added a dynamic element, further underscoring Clippings’ innovative approach to the interior design process.