Avery Dennison

Zero Waste Beauty

Industry

Services

Our world is facing an unprecedented environmental crisis. In the midst of this crisis, we must rethink and redesign the ways in which we inhabit the Earth. In the beauty industry, customer demand for transparency, and an awareness of what’s in products and how they are packaged, have increased. Products should be packaged with the same integrity that goes into sourcing and production.

A problem of this scale requires global collaboration. To demonstrate how a selection of label materials can express a brand’s sustainable ethos, Avery Dennison, the global materials science company, teamed up with Mucho to develop speculative products that stem from existing or emerging beauty solutions. Under the theme of Zero Waste Beauty, Mucho worked across its network of design studios to produce a collection of seven unique brands that celebrate beauty both inside and out. These brands are brought to life through a single product, which is paired with a sustainable label material.

A concertina envelope was also designed to showcase the collection, printed on Favini Crush Citrus, a paper made from organic food by-products and produced using 100% green energy.

Request an envelope here.

Biome
CleanFlake™ Clear

Blending science and nature, biotech brands head to the lab to recreate natural ingredients and eliminate overharvesting. The Biome label reflects this scientific approach to sustainability, using CleanFlake™ technology that separates labels cleanly from bottles during the recycling process to keep more PET in the value chain.

The Ground Up
Fasson® Cotton Extra White

From the deepest root to the highest branch, The Ground Up skincare is inspired by the repeating cycles of nature. Ingredients are carefully foraged to ensure habitats are able to replenish, and packaging materials are meant to return to nature — including 100% cotton labels.

Dot Dot Dot
rPE White

The ellipsis-like design of Dot Dot Dot shampoo points to the open-ended nature of refillable beauty products. The label is made from 100% recycled PE, aligning with a commitment to reusability and providing a solution that’s suited for squeezable bottles.

Halo
Fasson® MarbleBase

Halo sunscreen is committed to ethically sourcing the mica minerals that make it shine. Labels made from 80% marble mining waste reinforce the brand’s mission to build awareness around sustainable, responsible mining practices.

Elemental
Fasson® rGranit Blanc FSC®

Believing that skin care should be simple, Elemental helps men create an effective skin regime without a cabinet full of products – and the extra waste that comes with them. The minimalist label design, printed on 100% recycled paper, reflects the brand’s straightforward nature.

Oi! Creatures
PP195 Top Clear

The playful neon smudges of Oi! Creatures’ compostable face wipes are printed on a clear reclosure label that keeps in moisture, uses less plastic than traditional hard lids, and helps facilitate mono-material recycling.

Twiice
rPP Cavitated White

Instead of letting unused food products go to waste, Twiice turns them into high quality ingredients for face serum. Filmic labels made with up to 99% post-consumer waste are used for a clever package design that complements the brand’s upcycle philosophy.