A problem of this scale requires global collaboration. To demonstrate how a selection of label materials can express a brand’s sustainable ethos, Avery Dennison, the global materials science company, teamed up with Mucho to develop speculative products that stem from existing or emerging beauty solutions. Under the theme of Zero Waste Beauty, Mucho worked across its network of design studios to produce a collection of seven unique brands that celebrate beauty both inside and out. These brands are brought to life through a single product, which is paired with a sustainable label material.
A concertina envelope was also designed to showcase the collection, printed on Favini Crush Citrus, a paper made from organic food by-products and produced using 100% green energy.
