Bonodora enhances customer experiences by going beyond traditional visuals, using innovative scent design to create deeper sensory connections. By crafting a distinctive olfactory identity for brands, it enhances the emotional bond between audiences and companies, leveraging the profound impact of our senses. To elevate this sensory journey, Bonodora approached Mucho to create a fresh brand identity and dynamic visual expression.
Connecting with potential consumers in today’s world is increasingly challenging in an era of digitalization and information overload. In this environment, creating emotional connections with consumers has become the key to resonating in their minds. Mucho’s challenge was to create a brand that delicately captures the almost ethereal intensity of the emotions we feel when scents evoke deep sensations.
Working closely with Bonodora’s founder, Ramuné Gvozdaitė, our goal was to develop a brand that transcends traditional visual communication and enhances customer experiences by harnessing the emotional power of the senses. This required a delicate approach to translate fundamental emotions into a visual language that could deeply resonate with potential clients.
Introducing Bonodora, a name derived from the combination of “bon” (meaning “good” in French) and “odora” (rooted in the Latin word for “scent” or “odor”). The resulting name, Bonodora, encapsulates the idea of “good scent” or “pleasing fragrance,” aligning perfectly with the brand’s mission to provide exquisite, high-quality, and personalized scents. It’s simple, elegant, and evocative, instantly connecting the product to the sensory experience of scent while allowing individuals to explore fragrances uniquely crafted to their personal preferences.
In the early stages of exploring the innovative use of AI, we used detailed prompts to visualize the unique moods and feelings evoked by Bonodora’s scents, defined during workshops. By translating abstract sensory experiences into tangible visuals, and refining the outputs with Photoshop, we created a series of evocative images that bridged the gap between olfactory and visual storytelling.
These AI mood cards empower the brand to convey the essence of their scents to their audience in a creative and different way to captivate curiosity.
The striking orange colour featured in Bonodora’s visual identity draws inspiration from a deeply personal connection; This vibrant color reflects the founder’s signature style, as it is a shade they often wore and associated with confidence and creativity. It embodies warmth, energy, and approachability, aligning perfectly with Bonodora’s mission to create sensory experiences that leave a lasting impression.
For the new brand identity, Mucho focused on the powerful connections that scents create across our mind. Ideas, moments and places can be turned into endless memories when linked to core experiences. This concept was the driving force behind Bonodora’s identity. By using shapes that represent liquids, the design captures not only the brand’s smoothness and delicacy but also the profound connections it fosters between consumers and brands.
Bondora’s values were also reflected by choosing a font and a color palette which would boost the brand’s perception. The conceptualization didn’t stop there. A series of images was also crafted using artificial intelligence to visualize each key component involved in scent creation. These images capture the essence of the ingredients that play a crucial role in developing a fragrance.
Through this creative process, Bonodora’s brand was crafted, intended to resonate deeply with its clients and reflect their core values. The result is a brand identity that elegantly bridges sensory experiences with meaningful connections.
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