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All Good Scents

All Good Scents, aiming to be India’s premier contemporary perfume house, blends a new brand’s freshness with the legacy of a seasoned family. We created a simple, recognizable logo - a perfume pyramid - that exudes modern style.

Our packaging journey began with the Essentials range. Pictographic illustrations, when blurred, provided a visual representation of the brand ethos: perfume as a volatile lifestyle element.

Building on the Essentials, we designed four unique, premium perfumes. Lolette uses 80s-style color strokes, Urban Nights combines tweed texture with fluorescent color, Arise uses earthy color gradients, and Evoque employs an art deco white pattern with golden touches.

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