Cure is a cosmetics company on a mission to make a difference. Their products cure your body with high-quality, handcrafted ingredients. At the same time, they also help cure the world; 20% of all purchases go to a selection of charitable organizations.
We helped promote this idea by including a cross in the company logo. This symbol is instantly recognized around the world as the symbol for “aid,” thus making the logo a play on the idea that these products are first aid for your skin and have the additional benefit of aiding charities around the world. The packaging and collateral elements are minimal, reflecting the pure and organic nature of the products. Colors represent the different ingredients.