El Hombre del Tres is a publisher that re-edits and publishes books on politics and economics. Its goal is to spark the interest of a younger and not necessarily expert demographic. We designed the brand to be printed partially on the spine and partially on the cover, so that the “3” of the cover becomes the outline of a man on the spine. The concept for the cover was to create simple and synthetic illustrations to attract more attention on the store bookshelf and to express the books’ contents in graphic form.