The Relevant Company
With extensive experience and a presence in 7 countries, Multiplica had consolidated a positioning centered around UX design, although this was only part of its services. The challenge was to be able to demonstrate it with forcefulness and leadership.
As a digital consultancy whose expertise is in helping companies generate experiences for their clients, Multiplica seeks to define a differential positioning. One that allows them to get away from only being a commodity service to one of value for the customer. Representing what the brand really is today, but that it can also represent it in the future. A future that involves building relevant, intelligent and persuasive digital experiences that generate impact and results. A future where to position itself as a leading consultancy in digital transformation.
A single global brand
After more than 20 years growing globally, Multiplica created an “ecosystem” of independent brands that encompass all instances of product development and digital processes. While this structure had paid off, it had also become a cluster of unintegrated and fragmented brands across countries.
In this way, we accompany Multiplica in the construction of a monolithic brand; integrated and collaborative. So that in this way it would increase its value and visibility and promote itself as a solid global company. A single brand with specialized business intelligence throughout its customers’ journey.
With impact and credibility
In order to show itself as a leading company among the largest benchmarks in the sector, Multiplica now projects a much more modern and attractive image. Therefore, the new visual language shows credibility and confidence as well as solidity and experience. The Ivar Display typeface provides the expert image you need in a modern way.
The color orange has always identified them as a dynamic and enthusiastic company. The new, more digital and contemporary tone endows the brand with greater strength, energy and determination.
Multiply your ideas
Only by working hand in hand with the customer is it possible to truly design commercially intelligent digital experiences. For this reason, the circumference takes on an entity throughout the visual language, linking itself with the rest of the graphic elements in an agile, versatile and clever way. Reinforcing and highlighting the relevance of relationships.