A new landmark for Barcelona
Built from the ground up on the shores of Barceloneta, Bastian emerges as a truly singular Beach Club: a luxurious retreat mere steps from the vibrant pulse of Barcelona,with exceptional food and an unparalleled location. Creating the brand at the same time that the project took flight allowed Bastian to use its narrative as a compass and as an inspiration for shaping its image, its experience,the space itself and everything in between.
Bastian needed to stand out in a city already known for iconic landmarks and with plenty of options for entertainment, both during the day and throughout the night.
This would involve a new name, image, tone, and story from scratch, aiming to create something memorable—a symbol that would resonate with everyone who steps into its rhythm.
Creating a brand from scratch, at the same time that the spaceand the idea took shape meant that we needed to draw our strength from a powerful narrative. Our strategy was to create a new myth,a legend for Bastian, a tale that would captivate both the heartsand imaginations of future our clients, visitors and ourselves.
Barcelona’s new haven by the sea was brought to life intertwining myth with reality. Balancing creativity, storytelling, and a strategic commercial approach, we crafted varied facets of Bastian’s story, all revolving around liberation and celebration.
