Nestled in the serene landscape of Formentor, Mallorca, the Four Seasons Hotel seamlessly blends nature and sophistication. Drawing inspiration from the region’s rugged cliffs, crystal-clear waters, and traditional Mallorcan fabrics, we crafted a brand identity that captures its essence. The result is a visual narrative that reflects Formentor’s natural beauty, rich heritage, and the timeless elegance of Four Seasons.
Four Seasons: Mallorca at Formentor embodies serene elegance, nestled in nature’s embrace. Its unique horizontal design stretches seamlessly between lush greenery, resembling a “stroke of white” set against the vivid backdrop of the island’s iconic pines. This was the core idea to reflect across the hotel’s visual language.
At Four Seasons: Mallorca at Formentor, guests are invited to discover a rare balance between refined living and untouched nature. Positioned on the island’s coastline, the hotel’s long, white structure gracefully traces the landscape, blending into the rich green surroundings of pine trees and Mediterranean flora. It feels like a natural extension of the environment—a sanctuary that offers both retreat and exploration.
The concept of “A stroke of white between the pine’s green” goes beyond merely describing the hotel’s architecture and surroundings. It encapsulates a deeper philosophy of balance and harmony between the built environment and nature. The “stroke of white” refers to the hotel’s minimalist, horizontal design, which stands out against the lush green pine trees, yet integrates seamlessly into the landscape. This design approach reflects calm, serenity, and sophistication, core values that define the guest experience.
Another key element of its visual identity comes from the rich textures of the island, creating a tactile and immersive experience for its guests. Every design element and sensory detail is inspired by the natural and cultural textures of Mallorca: the shimmering Mediterranean Sea, the rugged pine forests, the traditional Lenguas Mallorquinas fabrics, and the materials used in its refined interiors. This multi-layered approach to the hotel’s visual language allows guests to feel deeply connected to the island’s essence, where texture becomes a key part of the luxurious experience.
The typography features a stencil typeface, which draws inspiration from the markings traditionally found on boats and ships. This choice serves as a subtle yet powerful nod to the hotel’s Mediterranean location, where the sea is central to the culture, lifestyle, and identity of the island. Not only it pays tribute to Mallorca’s maritime culture but also complements the hotel’s modern yet natural design, blending historical reference with contemporary elegance.
The color palette is inspired by the island’s natural beauty and the hotel’s refined interior design, creating a harmonious blend of nature and luxury. This harmonious blend of blues, greens, natural browns, and neutral tones offers guests a tranquil, luxurious experience where nature and design are in perfect balance. The colors reflect the essence of Mallorca’s beauty while ensuring the hotel’s interiors remain refined, welcoming, and connected to the environment.
