Work Mobility
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BMW asked us to design an identity for the fifth edition of their “BMW initiative” awards. The design needed to uphold certain graphic values tied to the brand but also establish its own presence so that the public could recognize the awards’ history and development.

The logo needed to function on a flat surface, in three dimensions (on a trophy), and in animation (for event videos), etc. 

The awards had always employed an arrow symbol, so we chose to create a flat reinterpretation of a three-dimensional image for the logo, integrating the numeral five (for the fifth edition) with the arrow. 

The typographic shape of the five also resembles a wheel.

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