The strategy embraced the complexity of motion, which is encapsulated in eight dimensions. It emphasized the brand’s commitment to unraveling this complexity through data analysis. The strategy also underscored the importance of collaboration with drivers, businesses, and citizens in reshaping mobility.
The design solution forged a bold, digital, and playful brand identity, embodying the central idea of the brand: learning about movement. It conveyed the essence of ‘Meight’ as a companion, a mate in this journey, reflecting the supportive and collaborative spirit of the brand in the challenging arena of mobility.