Work Mobility
00b Meight wearemucho hero


Meight is an all-encompassing technological solution designed to analyze vehicle performance and predict driving parameters. Its ultimate aim is to boost the efficiency of road transportation. This project explores the notion of ‘learning about moving’ and recognizes the value of guidance throughout this learning process, embodied in the concept of ‘Meight’.

The strategy embraced the complexity of motion, which is encapsulated in eight dimensions. It emphasized the brand’s commitment to unraveling this complexity through data analysis. The strategy also underscored the importance of collaboration with drivers, businesses, and citizens in reshaping mobility.

The design solution forged a bold, digital, and playful brand identity, embodying the central idea of the brand: learning about movement. It conveyed the essence of ‘Meight’ as a companion, a mate in this journey, reflecting the supportive and collaborative spirit of the brand in the challenging arena of mobility.

01 Meight wearemucho start 04
03 Meight wearemucho Instagram Post 02 scaled
04 Meight Cards wearemucho
05a Meight wearemucho taxi
05b 4
06 Meight wearemucho 04
08 Meight wearemucho gps