Work Arts_&_Culture

Graphic Identities

The Powerhouse is a contemporary Australian museum for excellence and innovation in applied arts and sciences with over 500,000 objects in its collection. At the start of 2021, the Powerhouse embarked on an ambitious exhibition and digitisation project to raise awareness of eight of the museum’s most significant 20th-century design archives.

Graphic Identities was an exhibition featuring work from Douglas Annand, Frances Burke, Dahl Collings, Alistair Morrison, Gordon Andrews, Shirley de Vocht, Pieter Huveneers and Arthur Leydin, exploring the role of visual communication in shaping contemporary Australian culture.

Mucho Creative Director Dominic Hofstede drew upon his extensive knowledge of Australian design history to act as a consultant for Graphic Identities, working closely with Senior Curator Keinton Butler and the Powerhouse exhibition team. This diverse role encompassed archival research, writing and editing, participation in related public events and designing the exhibition identity and accompanying publication.

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A 160 page book was produced to complement the exhibition, featuring essays by Dominic Hofstede and Keinton Butler. Alongside extensive work examples, the catalogue profiles each designer in engaging and insightful biographies written by Elizabeth Glickfeld.

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