As the company entered a new phase following its acquisition by Bridgestone, the challenge was to morph a product brand into a company brand. While capitalizing on Webfleet’s recognition and 20 years of reputation, the rebranding needed to represent the brand’s strength, integrity, and its innate purpose of connectivity.
The new identity was forged with the primary focus on connecting various aspects of the telematics business. This led to a communication system based on mobility, aptly reflected in the tagline, “Let’s drive business. Further”. The added word, ‘Further’, signified progress and continuity, bridging the brand’s heritage with its future and successfully transforming a product into a unified company identity.