The campaign designed by Mucho emphasizes the fact that choosing to use a bicycle significantly reduces carbon dioxide pollution compared to using a car. The typographical solution showcases people riding ‘- CO2’ bikes, effectively turning each cyclist into a campaign supporter striving to create a better world for us all.
Festa de la bicicleta
Every year, the city of Barcelona celebrates ‘Bicicletada’, a day dedicated to bicycles. Mucho was tasked with designing the posters and collateral for this year’s event. The occasion is filled with special bike-related activities all over town, including a major parade where families are encouraged to ride together in a show of support. This day is also leveraged to promote modern mobility and sustainability throughout the city.