Work Education
01 bicicleta tout1

Festa de la bicicleta

Every year, the city of Barcelona celebrates ‘Bicicletada’, a day dedicated to bicycles. Mucho was tasked with designing the posters and collateral for this year’s event. The occasion is filled with special bike-related activities all over town, including a major parade where families are encouraged to ride together in a show of support. This day is also leveraged to promote modern mobility and sustainability throughout the city.

Campaigns Print
Education Mobility

The campaign designed by Mucho emphasizes the fact that choosing to use a bicycle significantly reduces carbon dioxide pollution compared to using a car. The typographical solution showcases people riding ‘- CO2’ bikes, effectively turning each cyclist into a campaign supporter striving to create a better world for us all.

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06 banderoles 02
05 bicicleta composicion
07 bicicleta diari 02