Pons, a family business known for their handcrafted chocolates, engaged Mucho to revitalize their brand image with an aim to appeal to a younger demographic. We proposed a brand image enhancement, ensuring their traditional values were preserved.
Retaining Pons’s gothic typography in the symbol ensured continuity, while presenting a clean, contemporary image that stays true to the brand’s values.
We simplified the color palette to white and gold, allowing the product to be the most prominent element of the new identity. Developing this visual language helped showcase the variety of their products.
As a result, the repositioning of the chocolates in the market occurred without losing the brand’s traditional equity, and successfully attracted a new, younger customer base.
