The new branding strives to reflect this fun new world and reinforce customer interaction with the product. Therefore, we have created a visual universe based on kawaii emoticons and bright colors.
Each package has its own expression related to the product: from a glass that is HOT, to a box that “eats cookies” when you open it! This has turned the packs in to a viral phenomenon that have contributed massively to raise awareness about the brilliant universe of Demasie, its patisseries, and brand.
