The strategy involved collaborating with illustrator Ricard Jorge to capture the players in dynamic moments, linked with the bold shirt numbers that are emblematic of their identities. This visual narrative aimed to honor the club’s legacy while fostering a connection with fans.
The design solution was a harmonious blend of illustration and color. The primary palette encapsulated Barça’s traditional colors, while secondary shades were incorporated to highlight pivotal moments in the club’s history. The collection was further amplified by exclusive corners in the club’s official stores, enhancing the overall fan experience. Motion Graphics by Charles Pons added a final dynamic touch.