As part of their rebrand we created a new symbol for the organization. Referencing the recording icon on a video camera, the red dot symbolizes both the urgency of their reporting and their global perspective.
Global Health Reporting Center
The Global Health Reporting Center is an independent newsroom that reports on the most pressing health issues of our time. Based in New York City and reporting from every continent in the world they take a 360º approach to health and medicine looking at the complex interactions of science, community, economics, politics, business, and human behavior.
Mucho helped us to visually articulate a brand identity for our reporting and investigative platform. Each presentation was streamlined. Even from the initial intakes, it was clear that their team just got it.
Working with Mucho was a dream. They got our non-profit immediately and then proceeded to develop a brilliant visual identity that crystalizes what we do and who we are perfectly.