Work Food_&_Beverage
00 mg 9695 recuperado


A new cold-pressed juice company in Barcelona requested us to develop its naming and identity. This innovative venture was the first in the city to offer such products.

Our goal was to encapsulate the freshness and attention to quality inherent in these juices (with a lifespan of just 72 hours), while also acknowledging the modern, industrial processes involved in cold-pressing – a recent technique that requires advanced machinery.

The design system integrates two overlaid layers: one bearing the brand, and the other showcasing the product name, alongside a bold, distinct shape to differentiate between products. The product line includes juices, a detox system, and a range of milks.

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04 posters mother