Our goal was to encapsulate the freshness and attention to quality inherent in these juices (with a lifespan of just 72 hours), while also acknowledging the modern, industrial processes involved in cold-pressing – a recent technique that requires advanced machinery.
Mother
A new cold-pressed juice company in Barcelona requested us to develop its naming and identity. This innovative venture was the first in the city to offer such products.
Industry
Food & Beverage
The design system integrates two overlaid layers: one bearing the brand, and the other showcasing the product name, alongside a bold, distinct shape to differentiate between products. The product line includes juices, a detox system, and a range of milks.
