Mucho worked with Othram to define a new visual and verbal expression of their brand, one that tapped deeper into their purpose; bringing justice and closure to families and all those affected by crime.
The new Othram brand identity visually combines the carbon ring — the common chemistry component in all life — with a human silhouette into a distinct and memorable symbol.
Expanding the visual language of the brand, we commissioned artist Clemens Habicht to create processed portraits using the hexagon as a base element.
Copywriting: David Begler
