Pikok, a bicycle brand offering bespoke bikes at an affordable price, aimed to amplify a deeper narrative of identity and choice in its brand symbol. The task was to articulate these profound themes in a visually engaging and easily comprehensible manner, symbolizing the brand’s ethos.
Discover how Pikok, a trailblazing bicycle brand, cleverly intertwines profound themes of identity and choice in its brand symbol, breathing life into a deeper narrative. Learn how the strategic selection of an emblem and a powerful brand name encapsulates the joy, strength, and customization that Pikok offers, crafting a brand narrative that is visually compelling, memorable, and fully representative of its ethos.
The strategy hinged on understanding Pikok’s narrative of identity, self-expression, and personal choice. This narrative informed the selection of a symbolic representation and brand name, both needing to encapsulate joy, strength, customization, and choice. The symbol had to be more than a mere animal representation—it needed to integrate a human gesture that resonated with Pikok’s proposition.
‘Pikok’ emerged as the powerful brand name encompassing the entire narrative. The peacock, symbolic of beauty, diversity, and vibrancy, was merged with a human ‘ok’ hand sign to generate Pikok’s emblem. Thus we conveyed affirmation of personal choice and customization. This blend of name, symbol, and gesture effectively conveyed the brand’s ethos of individual choice leading to fulfilling outcomes.